Concept Flowers

Branding / logo / brochure / stationery / social media

Heavy floral, concept-driven and content-rich wedding flowers with a fearless approach when it comes to colour. Concept Flowers is a wedding florist based in Dorset.

A simple and effortless logo with a brand that has been created with colour and texture, Concept Flowers features a bold colour palette to match Lauren’s brand personality and bold voice. Modern and strong typography really stands her apart, contrasted with a series of bespoke line drawings giving an artistic element that can be layered together for a textured effect or used on their own

  • An image of a bouquet of flowers and a notebook designed by Brand Strategy Fife.
  • A variety of cards and stationery with flowers on them, designed by an agritourism designer.
  • Stems with soul - Instagram: Brand Strategy Fife, visual identity
  • A variety of leafy plants and flowers on a table – designed for agritourism scenery.


Georgia Delotz: / Photo of bride with bouquet: / Greeting Card Botanical illustration Charlotte Argyrou: / Branding photography by Sophie Bowdler: and Zach & Grace:

  • Client Joy

    I’m SO pleased I let you in, to cause a stir and shake shit up, and that you would challenge me at times, as it made me really think about what I wanted. The new look of my branding is everything it needed to be for some time, and it’s not like anyone else’s I know of within the wedding industry.

    Lauren Challis, Florist, Concept


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