Little White Candle

Branding / logo / brochure / packaging / stationery

Little White Candle is about creating a sense of cosiness and celebrating togetherness through a range of home fragrance products.

Inspired by the concept of hygge, we paired simplicity with modern typography and a warm colour palette. The logo represents togetherness and sharing our creative ideas we came up with the image of a cherry blossom, something with personal meaning to business owner Brittany. In Japanese culture this represents the beauty of life and worked perfectly with the brand purpose. Her signature style text brings softness and femininity, contrasting the clean lines and giving the warmth that a candle brand requires.

  • A photo of a candle and a candle holder, showcasing the visual identity of a food and drink designer brand strategy in Fife.
  • A visually enticing collage featuring a candle and various items for Little White Candle, Fife
  • A variety of items on a table with a pink background featuring a visual identity for Little White Candle, Aberdour


Georgia Delotz: / Ciara Menzies: / Branding photography by Nicola Campbell:

  • Client Joy

    I loved how I was included in the full process. I felt comfortable saying if I didn’t like something or wasn’t sure about an element and it wasn’t a problem to change. I learned to trust you very quickly with elements of my branding and trust your judgement which completely affected the final results. The designs have brought together a very disjointed business that I once had, and I’m thrilled with the results. The business has a solid image and brand that I am so proud of.

    Brittany Primeau, Creator, Little White Candle


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