Little White Candle
Branding / logo / brochure / packaging / stationery
Little White Candle is about creating a sense of cosiness and celebrating togetherness through a range of home fragrance products.
Inspired by the concept of hygge, we paired simplicity with modern typography and a warm colour palette. The logo represents togetherness and sharing our creative ideas we came up with the image of a cherry blossom, something with personal meaning to business owner Brittany. In Japanese culture this represents the beauty of life and worked perfectly with the brand purpose. Her signature style text brings softness and femininity, contrasting the clean lines and giving the warmth that a candle brand requires.
I loved how I was included in the full process. I felt comfortable saying if I didn’t like something or wasn’t sure about an element and it wasn’t a problem to change. I learned to trust you very quickly with elements of my branding and trust your judgement which completely affected the final results. The designs have brought together a very disjointed business that I once had, and I’m thrilled with the results. The business has a solid image and brand that I am so proud of.