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Make it meaningful

Fresh strategic ideas and designs across the customer journey in all products, platforms and spaces.

Great brand design is about creating a feeling and connection with your ideal customer, not just being beautiful. It tells your story and demonstrates your depth and value. My job is to give you the design you need to deliver this connection to your customers every day, at every touchpoint with your brand, for a cohesive and compelling experience.

I use my years of expertise in brand design to bring clarity and fresh ideas to your brand communications. Design with me includes strategy and style, so everything we create is meaningful and exudes your brand personality. From your initial brand identity to your marketing comms, website, point of sale, environmental graphics, social media assets and more, I am here to deliver a brand that reflects your values and feels great for you and your ideal customer.

Who I work with

I partner with fast-paced, dynamic brands in the hospitality industry offering them strategy and style, that captures attention and meets the customers’ expectations on all products, platforms and spaces, across the customer journey.

What my clients have most in common is a desire to create a strong emotional connection with their customers. I help them bring their creative vision to life with a considered approach and feel-good design.

Why make it Mint?

The world of hospitality is fast paced and high-pressured to react to customer needs and what I offer is crafted around these requirements.

I offer a holistic approach across all products, platforms, and spaces. Integrating the physical and digital, having the right touch points in place, in the right environments, and at the right times, making the customer journey as seamless as possible through a powerful brand communication strategy.

Ready to invest in your brand identity and communications? Here’s how I can help…

My mission is to:
  • Go above and beyond your customers’ expectations
    by connecting with your customers heart through a
    meaningful and magnetic brand voice and personality.
  • Create a well-crafted and thought-out brand identity that captures attention and presents your true value.
  • Uncover your brand story and communicate it with meaning and make it memorable to engage your customers emotively.
  • Be the gatekeeper of quality control and be dedicated to the details.
  • Be reactive to unforeseen or last-minute changes. Saving you time and money while you can focus on your customers.

“We first eat with our eyes”

Your customers’ first impression matters if you want to capture their attention.

Today, capturing attention is more difficult than ever. Why? Your customers can engage with brands in more ways than before. You need to be where your customers are and find creative ways to reach them. More options mean more expectations.

You need a brand communication strategy that is so well crafted that once customers engage, they are irresistibly drawn in, giving them an appetite for more.

“The appetite is sharpened by the first bites”

Tell me more

Working Together

It begins with an in-depth look at your business to get to its root and how that can be translated visually to tell your story and show your value.

  • Meet & Greet

    Getting to know each other and planning our project.

  • Discover
    & Design

    Digging deeper to find the meaning and develop the design.

  • Building & Broadcasting

    Creating brand collateral to share in your products, platforms and spaces.

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The FAQs

Can I meet you in person to discuss my project before deciding to book you?

I don’t host face-to-face meetings simply because of the amount of time this takes away from creative projects, but I’m more than happy to schedule a free 15-minute telephone consultation to find out more about what you do and where I might be able to bring your brand to life visually.

Do you provide photography and text for my project?

No, you need to source all your own content for your project, but I can help guide you in the right direction for this. This might mean arranging a photoshoot or using stock imagery, I can provide you with a list of potential suppliers and websites. With any images you supply, you are responsible for the copyright. You need to write your own text and this also means checking spelling and grammar or you could use a professional copywriter to create your content. I have a great resource for both photographers and copywriters.

Why should I invest in professional photography and copywriting?

A picture tells a thousand words, so it should be the best it can be and make your brand/product instantly appealing and recognisable. It’s all part of creating brand consistency and continuing the look from your graphics into your photography. I will help you put together a mood board that you can give to a professional photographer or I am available for onsite art direction and styling.

As for copywriting, everyone can write and string a few sentences together, but do you know the best words to use in a clear, concise way that represents your brand? Maybe you’re not clear on your key messages? A copywriter will help you be clear and consistent with your message and create copy that is relatable to your audience.

Can you provide printing?

Yes, I love the tactile feel and smell of print. I provide printing for all my current clients but not as a service on its own, so you must be a design client in order to receive print products. I have built up great relationships over the years with all my print suppliers and can recommend the right material and finish for your job to give your brochure or magazine the perfect feel for your brand.

Do you design websites?

Yes, I design websites for WordPress, but I don’t build them. You will receive a separate quote from one of my developers. I provide the design only. If you have an existing web template or web platform for your website, I can also provide style sheets which contain font suggestions, colours for you to use or separate graphics that I can design for you to upload to an existing template. My recommendation is always to go bespoke and avoid templates when your budget allows.

Can you create editable files that I can use?

Yes, this is dependent on your software capabilities and if you have the correct fonts installed on your computer or device. In some cases fonts may need to be purchased to achieve the same look. This is a popular choice for social media graphics or if you have a cafe/restaurant and want to update point of sale weekly. The setup cost is priced on top of design cost. For larger documents, unless you have the right knowledge (and software) it’s more cost effective to pay me to update your document than pay to have it set up in an editable way for you.

Ready to Make it Meaningful?

Let’s start with a free, informal chat about your project and find out how we can work together.

Let's Chat

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Behind the scenes with me @Mint_Modern on Instagram

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